About 3.1 million Canadian Anglophone and Francophone Tablet PC owners are most concentrated in seven Environics Analytics PRIZM C2 segments. Tablet Marketing Analytics: Estimated Tablet PC Owners by Province in Canada outlines how this Tablet ownership estimate is developed. Four Urban Elite (U1) PRIZM C2 lifestyle segments are Cosmopolitan Elite, Urbane Villagers, Money & Brains, and Furs & Philanthropy. Suburban Elite (S1) PRIZM C2 clusters are Suburban Gentry, Nouveaux Riches, and Pets & PCs. Social Media and Lifestyle Analytics: Environics Analytics Interview Part 1 explains the Environics Analytics PRIZM C2 lifestyle segments. However, Tablet ownership in Canada market research indicates retail prices for Tablet PCs in Canada will decline. Tablet Price Marketing Analytics: Livestand from Yahoo! Unique Content discusses lower Tablet PC retail prices in Canada. As Tablet computer retail values decline, more Canadians will purchase an iPad, PlayBook, Galaxy, Surface, or other Tablet computer. Household income will be a less important factor influencing Tablet PC purchases, and ownership may be concentrated in other Environics Analytics PRIZM C2 lifestyle segments.
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